About Networking

Very often it is telling. For the majority would be trite, but all the same.
I've been talking about it at seminars, but each time it is for the audience as the opening. I'll try to describe in one post immediately.

a. Why is Networking in the technology business? . First, if we look at the life cycle of product innovation. When you run a startup advertising does not work in the early stages of very careful to work with the PR. And that means must be sought first kastomerov and experts among the Network. Especially if you're in stealth mode. With a wide Network, these are zero cycles are traversed entrepreneur is much easier. Seen it many times. Second, much easier access to capital, ... If you know there is someone who can introduce you to the investor, the chances that your startup will pay attention to sharply increase. Third, when you start to develop their business and build sales channels, the Network will give you a wide vzmozhnost quickly and easily find the right people in the right companies. Most often, the right way to go (to write letters on the order of the cold, and even the orders of less efficient ). Well, if you're an investor, the wide Network gives you access to a large number of interesting projects.



2. offline. For the construction of off-line Network party is very effective and rarely online tools can replace it. That's why Networking must be a way of life. The entrepreneur is expected to attend various conferences, seminars, parties, where it can obznakomitsya with more people. To do this he must be very small.
- Have eleveytor spike, which reveals the scope of your activities in general, and what you are doing at the moment in particular. 30 seconds, no more.
- A business card with all your standard channels of communication (phone, mail, etal ).
- Skills meet and communicate with people (not that way ).
Folluap. Within 24 hours, write a short follouap, which remind me who you are, where they met and that the person may at any time to contact you.

3. Velho. All passive to meet new people should be divided into three parts:.
- People from whom you have something.
- People you can help.
- People who do not fall into the first two categories ( those people should be tested regularly for compliance with the first two points - your business is changing their business is changing, and sometimes it makes sense to review the database of contacts).
First you need a sober assessment of what you can be helpful for the people from whom you have something ( I often use the rule ... And if possible, we should always offer all possible assistance. You always have to assess their strength, to offer help and fakapnut - it is better not to offer.
Further, if you can somehow help the second category, if possible help. Council, the right touch - this is what makes your loyal Network. When someone has about you will be making inquiries, the field of positive feedback - always a good thing. On the other hand, you do not know where you will throw your life and not be this person in the first category.
The main advice: try to be helpful for all.

4. tracking. Always watch your Network. When you have a big Network, every day, someone will change jobs, business. I, for example, every month some of the people begins to work in an industry that is of interest to me. To be more or less easy to identify hundreds or even thousands of people, you should regularly remind yourself. There are three main ways:.
- Congratulations on his birthday. Christmas, New Year - garbage. If you work in an international field, will soon discover how corny it is. First, not all are equally perceived as a celebration of NY, NY all the Chinese Spring. Second, for different religions is not the Christmas holiday. Jews, Muslims, Hindus, Buddhists do not understand, but if you understand, do not appreciate. Hristyane various concessions celebrate Christmas on different dates. But the day of cooking often more or less known and most get not a lot of congratulations and most of the relatives of people.
- Change of. A good excuse to remind myself to confirm the loyalty and willingness to cooperate in the future.
- Conferences, seminars, parties. At these events you can meet many people at once, and if you have a good memory, regularly appearing there, you can make sure that you remember.
All this allows you to create a Network feeling that you ...

5. Working with Network. If you need something from a person, I always have to write a letter, which should contain the following parts:.
- welcome.
- A reminder of who you are, where you met the last time I met.
- The subject matter.
- The person can help you.
- The essence of the request.
- Thanks in advance.
If the letter is made well, are available specifically and concisely, then you get fast results. If a letter requesting you to someone, it should be written like this ( does not contain information that should not go to a third party ), to present you could be a direct response to the letter and did not re- explain what it. Save people's time and simplify the task of. I have 80% of the issue is resolved favorably.
Be sure to thank.

5. Tools. To maintain a database of business contacts, it is better to use a business social network (I use. Linnkedin. ). Success in using the tool is as follows:.
- Fully completed profile. It should give an exhaustive answer to the questions ... It is clear that direct answers should not be, but the information that people will search by asking yourself these questions about you, should be.
- The recommendation submitted by your colleagues, partners, customers, employers. All this has a positive effect on the attitude towards you.
- Regular update profile. Placing information in one form or another of your current activity (update status, participation in events, etc.).
- Links to your blogs, Twitter and other social media, where you show yourself to the professional side.

Now I began to study with the business side of Facebook. For me it has always been a non-business network of contacts and the possibility of searching for new friends to work in a limited. But with the advent of tools. branchout. it was very interesting!.

It is written for. blog. in a rush. Do not kick a ochepyatki and confusion.
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